Scituate Surf Co. Brand Ambassador Guidelines

Welcome to the Scituate Surf Co. Squad!

As a brand ambassador, you are a vital part of our mission to create ripples of change and share our passion for the ocean, underrepresented communities, and the rhythm of life. Here’s a concise guide to help you represent Scituate Surf Co. effectively:

Core Values to Uphold

• Honor the Ocean and Environment: Showcase our commitment to environmental sustainability.
• Voice Our Diverse Community: Represent and celebrate our communities' diverse backgrounds and experiences.
• Embrace Life’s Rhythm: Share authentic, positive, and dynamic content that reflects life's natural ebb and flow.

Representation Guidelines

1. How to Represent Us:
1. Social Media Posts: Share high-quality photos and videos featuring Scituate Surf Co. gear. Use our hashtags: #ScituateSurfCo, #ScituateSurf, #ScituateSurfSquad.
2. Storytelling: Craft posts that tell a story—whether it’s an adventure, a sustainable practice, a community culture highlight, or celebrating life’s beauty; people, or place. Make your content engaging and relatable.
3. Engagement: Actively engage with our community. Respond to comments, participate in discussions, and share content from other ambassadors.
2. When to Represent Us:
1. Events: Wear Scituate Surf Co. gear at inclusive or positive “all love” vibe events; beach clean-ups, pool parties, music, culture, or food-focused activities. Share these moments live or through posts.
2. Daily Life: Incorporate our gear into your daily routine. Show how Scituate Surf Co. is part of your everyday lifestyle.
3. Special Campaigns: Participate in special campaigns and promotions as outlined by our marketing team. Follow specific instructions and timelines for these initiatives.
3. Where to Represent Us:
1. Social Media Platforms: Instagram, Facebook, TikTok, and any other platforms where you have a strong presence.

Wearing the Gear

• Visibility: When possible, ensure the Scituate Surf Co. logo is fully visible in photos and videos.
• Authenticity: Wear our gear naturally in your environment—whether you’re working, hiking, or just enjoying a beach day.

Content Guidelines

• Quality: High-resolution images and well-edited videos.
• Tone: Positive, inclusive, and inspiring. Align with our brand ethos.

Final Tips

• Stay Authentic: Be genuine in your representation of Scituate Surf Co. Authenticity resonates with our audience.
• Provide Feedback: Share insights and feedback with us to help improve our products and initiatives.
• Have Fun: Enjoy being part of the Scituate Surf Co. Squad. Your enthusiasm will shine through and inspire others.

Thank you for being a crucial part of Scituate Surf Co. Together, we can make waves in the global beach community.

Cheers,
Lezette - Cofounder Scituate Surf Co.