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"Life is no brief candle to me. It is a sort of splendid torch which I have got hold of for the moment and I want to make it burn as brightly as possible before handing it on to future generations.”

- George Bernard Shaw

Forged in South Shore

In towns where history whispers through the marshes and innovation rides the ocean breeze, our brand embodies a blend of nostalgia, community pride, and a forward-thinking embrace of diversity. Here, where the Atlantic's chill meets the Pacific's warmth, we create apparel that celebrates the inclusivity of beachgoers, the sustainability of our practices, and the authenticity of a lifestyle that connects coast to coast.

Grounded in Friendship

Our brand is the collective vision of 5 friends, bridging the laid-back vibes of SoCal with the resilient spirit of Massachusetts. Drawing from a shared dream to spread coastal love, we've merged East Coast grit with West Coast chill to create a line that honors both our histories and our horizons.

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